The Latino community is the fastest-growing group in the US and is one of the most engaged when it comes to tech and mobile technology. The growing demographic revels in the latest digital trends and social media, making them a top priority for marketers and media. Now, tech news website CNET is planning to launch a Spanish-language edition of its site later this month, a project that was first announced earlier this year at the CBS Interactive Newfronts.
In partnership with Latin World Entertainment, the talent and marketing agency co-owned by entrepreneur Luis Balaguer and actress Sofia Vergara, the goal is to create marketing and sponsorship sales, provide talent and create content. Videos from CNET en Español will be available on AOL, Roku, Xbox, Blinkx, Samsung Smart TV and Panasonic Viera TVs.