Sorry, Marc Jacobs fans, the rumors just weren't true.
Marc Jacobs is not succeeding Reed Krakoff as the executive creative director of Coach, as many fashion sources speculated. Coach announced on Monday that Stuart Vevers, formerly of Loewe, is the brand's new creative director, according to Women's Wear Daily.
Krakoff announced his exit as Coach's president and executive creative director in April, terminating his 16-year relationship with the brand in order to focus on his eponymous line.
Coach did not immediately announce a successor, letting the rumor mill fill the void. Possible contenders included Chloé’s Clare Waight Keller, Derek Lam, Phillip Lim and Nicolas Ghesquière, who famously left Balenciaga after feeling "dehumanised" and "sucked dry" creatively.
WWD reports that Vevers will now take the lead at Coach, overseeing all creative aspects of the brand. His most recent gig was creative director of Spanish luxury brand Loewe, a position he held since 2007. Before that, the British designer worked at Calvin Klein, Bottega Veneta, Givenchy, Louis Vuitton and Mulberry.
Now Coach, the classic American handbag brand, will get to tap into that deep fashion knowlege. Will we see a noticeable change in our local Coach stores and catalogues? Keep your eyes open -- there may be changes afoot.
Women who love their Coach bags: