The Super Bowl wouldn't be complete without Coca Cola releasing its signature polar bear ad.
Dubbed 'Catch', the second commercial features a pair of polar bears watching the game. As one of the two emerges from the arctic cave, a group of fellow bears throw him a bottle of the iconic drink.
Things get slippery when he attempts to catch hold of the Coke bottle and accidentally knocks fellow polar bears over. Miraculously, he touches down safely clutching the drink.
Fans took to Twitter with some interesting reactions to the polar bear Coke ad.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.
How does this Super Bowl ad stack up?
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.