Coco Rocha's Sass & Bide Ads Come With A Social Media Takeover (PHOTOS)

Karlie Kloss may have nabbed the most Vogue spreads in 2012, but Coco Rocha has always struck us as one of the busiest models in the biz. Starting today, Rocha has added yet another gig to her already full schedule: face and social media hijacker for Sass & Bide.

Australian brand Sass & Bide is kicking off a new spring campaign starring Coco and they're doing it up big. Rocha not only models in the latest ads (which are adorable, BTW) but is also planning a social media "takeover" of all of Sass & Bide's media channels. That means more chances to see Rocha's fun tweets and behind-the-scenes pics, this time tagged with #cocotakesover, all next week.

But the best part, we think, is the campaign itself. Snapped on a fresh white background with just a few fun props, the photos are clean, bright and almost make us forget that it's winter and we're freezing our butts off. All hail spring fashion!

See more at


coco rocha sass bide

coco rocha sass bide

coco rocha sass bide

See more Coco!


Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
Do you have a style story idea or tip? Email us at (PR pitches sent to this address will be ignored.)