For coffee drinkers, a morning cup of joe is non-negotiable. It might be a coffee to-go from the deli or a cold brew you've steeped for hours. Whatever it is, you don't question it, you don't fight it, you just get it. For coffee lovers, this morning ritual (which may also take place in the afternoon) is sacred.
The bottom line is, coffee is a serious matter to those who care about it. And with any serious matter, certain truths come to light every so often that may be difficult to face. For fans of watermelon, it might be startling to know that watermelon is a berry. (So too is an avocado.) Pizza lovers might be surprised by the fact that Hawaiian pizza was invented by a Canadian. Some food truths are easier to swallow than others, and luckily for coffee drinkers, the truth about coffee isn't as terrible as say, the fact that there might be trace amounts of insect fragments in your peanut butter.
Isla Bell Murray over at The Bold Italic has laid out some truths about coffee that every coffee drinker should face. They're not all bad, but they're pretty darn accurate.
Here, for example, Murray breaks down exactly how your time is distributed when you're getting your morning cup of Joe.
And here she elucidates what's going on in a barista's head:
See The Bold Italic for more of Murray's infographics on the truth about coffee. They may not change your morning routine, but they will certainly enlighten you.