MEDIA

KFC Ads Get Even Weirder With Norm Macdonald As 'Real' Col. Sanders

"They can't just grab some super-funny Hollywood actor, throw a white suit on him and try to pass him off as the real Colonel Sanders."

KFC's weird ads have just gotten even weirder, with the introduction of a plot twist in the form of comic Norm Macdonald, who claims to be the "real" Colonel Sanders.

In a new commercial, Macdonald -- dressed as the fast food chain's founder -- watches one of the recent love-'em-or-hate-'em ads that featured fellow "Saturday Night Live" alum Darrell Hammond as the Colonel. 

"Hey! That's not the real Colonel Sanders! I'm the real Colonel Sanders," says Macdonald. "This is how you sell chicken!" He then introduces himself as "Real Colonel Sanders," does the sales pitch and announces, of course, that the food is "finger-lickin' good." 

"Other than not quite looking like him, his voice being different and his inability to cook the world's best chicken, we thought Norm was the perfect choice to play the Real Colonel," Kevin Hochman, chief marketing officer for KFC U.S., told AdWeek. "I think the fans will agree."

A second ad features Macdonald as Sanders in his underwear denouncing the "imposter" Colonel Sanders. As he gets dressed, he says "they can't just grab some super-funny Hollywood actor, throw a white suit on him and try to pass him off as the real Colonel Sanders." 

Check that out here: 

 

Macdonald has also filmed an ad aimed at parents, and another directed at young people, who apparently enjoy "spontaneous road trips and breakdancing."

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