Travel

Colosseum Renovations Set To Begin, Rome Attraction Covered In Scaffolding (PHOTOS)

ROME, ITALY - OCTOBER 09:  A general view of the Coliseum covered by scaffolding awaiting the start of the restoration work on October 9, 2013 in Rome, Italy.  Diego Della Valle, owner of Tod's, has offered to fund the restoration of the Coliseum with 25 million euros in return for some brand advertising.  (Photo by Giorgio Cosulich/Getty Images)
ROME, ITALY - OCTOBER 09: A general view of the Coliseum covered by scaffolding awaiting the start of the restoration work on October 9, 2013 in Rome, Italy. Diego Della Valle, owner of Tod's, has offered to fund the restoration of the Coliseum with 25 million euros in return for some brand advertising. (Photo by Giorgio Cosulich/Getty Images)

The Colosseum in Rome is sporting a scaffolded look this fall while awaiting renovations to its exterior. Work recently began on a three-year project that will clean the site, rebuild the exterior arches and reportedly open 25 percent more of the Colosseum's tunnels and cages to tourists.

Tod's, Italy's luxury shoe brand, is footing the 25 million euro cost of the project -- that's 33 million dollars! -- in exchange for "promotional opportunities." The restoration should be complete by 2015.

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The Colosseum