9 Complexion-Matching Makeup Brands Other Than Fenty Beauty

Meet your match.
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Rihanna’s cult-beloved beauty line Fenty Beauty disrupted the makeup industry practically overnight when it introduced the concept of “complexion-matching” makeup. That is, makeup that’s wholly and completely shade-inclusive for all skin tones.

Not all skin shades fit into a light, medium, or dark label. Some gals have yellow undertones, while others have pinks or reds. Complexion-matching makeup is designed to tackle this problem by blending concealers and foundations with pigments that are meant to neutralize unwanted skin discoloration and pigmentation. Fenty Beauty was the first time many women felt their skin struggles were heard, and they rejoiced.

While there’s no doubt that Fenty threw some subtle shade at non-inclusive makeup brands for their lack of shades, it also shed some (Killawatt Freestyle) light on those brands who’ve been in the complexion-matching game for years.

There are plenty of other makeup brands that cater to diverse skin tones, other than Fenty Beauty. Say goodbye to mixing multiple shades, and instead check out these 9 makeup brands other than Fenty Beauty that create complexion-matching makeup:

Shea Moisture

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This unique weightless fluid formula is packed with enriching qualities of antioxidant-rich Vitamin C & E, certified organic Shea Butter and other natural ingredients. Shea Moisture already speaks to women of color through their variety of hair and skin products, so it makes sense that their makeup line would reflect various skin tones.
IMAN Cosmetics
Meet your match with IMAN Cosmetics. Not only does this brand effortlessly celebrate all skin tones with, but it provides buildable, spot-coverage for dark under-eye circles, hyper pigmentation, unevenness, and is extremely affordable.
L'Oréal Paris
L'Oréal True Match was my go-to for years because it was seemingly impossible to find a good foundation that matched my skin's yellow undertones. True Match has a "patented color technology" that precisely matches your skin's tone and texture. Whatever that means, it's working.
Make Up For Ever
Make Up For Ever has been a fan-favorite among darker-skinned ladies for years. Offering 40 different shades and providing flawless full coverage, this foundation is an essential if you're struggling to find a shade that matches your skin tone.
M.A.C. Cosmetics
This cult-favorite beauty brand has been offering a variety of shades for some time now. Whether it be through their various foundations, lipsticks, or eyeshadows that flatter multiple skin tones, M.A.C. has been extremely inclusive for some time now.
Bobbi Brown
While Bobbi Brown is on the more expensive end, you can't beat this 16-hour wear, full-coverage foundation with a natural, multidimensional matte finish that's comfortable, breathable and weightless. Plus, it's available in 29 different shades.
Similar to Fenty, Lancome's Teint Idole ultra 24H long wear foundation comes in 40 different shades that are practically tailor-made to suit every skin tone.
Maybelline's Fit Me! has 40 super saturated shades meant to cater to all skin tones. And for under $10, this foundation is a true steal.

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This award-winning foundation comes in 40 diverse shades and three undertones for a skin-specific match. From luminous and dewy to matte and poreless, this pricey-but-worth-it foundation is a must-have.

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