MEDIA

Condé Nast Nabs The Guardian's Wolfgang Blau

Blau will be responsible for the digital growth of a variety of the publisher's magazines, such as Vanity Fair and Wired.

Looks like publishing company Condé Nast is trying to increase its digital reach.

The company, which publishes Vanity Fair and GQ, among other titles, announced Monday that it has hired Wolfgang Blau as chief digital officer of Conde Nast International. Blau, who has been the director of digital strategy at The Guardian since 2013, will start his new role on Dec. 1, according to a company release.

"I am delighted to take on this new assignment. As a family owned journalistic enterprise, Condé Nast has enormous resources and talent and has a rare, long-term perspective," Blau said in a statement. 

"Leaving The Guardian is of course quite emotional as I have had a fantastic time here and have met many new friends and brilliant colleagues I look forward to staying in touch with," Blau wrote on Facebook.

The move comes months after Blau failed to be chosen as The Guardian's editor-in-chief, a position that was filled by Guardian US editor Katharine Viner. Another editor who was passed over for the position, Janine Gibson, left the company to become editor-in-chief of BuzzFeed UK.

Jonathan Newhouse, chairman and chief executive of Condé Nast International, said Blau will be responsible for the digital growth of a variety of the publisher's magazines, such as Vanity Fair and Wired.

“Wolfgang brings a commitment to journalistic excellence, a deep knowledge of all things digital and international scope to the position. He is the ideal person to take on this hugely important role,” he said in a statement.

Condé Nast announced in September that Bob Sauerberg will begin in January as the organization's new CEO.

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