About 200 Republican Capitol Hill staffers, political consultants and bloggers gathered at the Heritage Foundation last week to brainstorm ways to bridge the "digital divide" with Democrats.
Participants at the Modern Media Strategies Workshop, which was co-hosted by Heritage and Google Inc., conceded that Republicans have lagged behind Democrats in their utilization of the Internet as a political tool. The buzz word of the day was "get it."
"Getting it" entailed getting across how the Internet can serve Republican political operators and how those operators can use the Internet to help their would-be voters get political messages.
"Most conservatives are starting to realize that learning to navigate the modern world of the Internet is not only necessary, but also a great return on investment," said David All, a Republican media and internet consultant and founder of TechRepublican.com.
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