Content Marketing Templates: What They Are and Why You Need Them

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of marketing.

But while content marketing is increasingly popular, only 32% of marketers say they are effective at it.

Why? Because as content demands grow, impromptu processes fail. And building entirely new workflows for your content from scratch steal valuable time away from producing that content, capturing leads and driving revenue.

Enter, content marketing templates. Content marketing templates are formulas for implementing your content strategy. They're customizable processes for assinging, creating, editing, approving, promoting and analyzing your content.

We spend a lot of time thinking and writing about content processes at Kapost. That's why we took a stab at creating content marketing templates that any marketing team can adopt.

You can download all of them for free here. Here's an overview of what you'll get:

The 6 Most Common Content Marketing Workflow Templates

These templates offer a step-by-step guide to publishing a landing page, an eBook, a blog post, a social campaign, an email marketing campaign and a webinar. They outline key production tasks, approval structures and task owners. They're repeatable, customizable and save you from diving back into weeds for every new content asset you produce.

How to Build Content Pillars: A Step-by-Step Worksheet

Content pillars are the main content asset in your campaign. Examples of content pillars include an eBook, a webinar or a whitepaper. What many marketers don't realize is that these large assets can and should be broken out into many derivative assets that will provide solutions at every stage of the funnel, driving traffic and converting leads for months to come.

But this kind repurposing of content doesn't always come naturally. That's why we created a worksheet that guides you through how to do it.

How to Create a Campaign Flowchart

Content marketing requires a lot of cross-team collaboration. But too many cooks in the kitchen can sacrifice your user's experience. Often, you may lose track of how your reader is navigating through the content in your campaign.

A campaign flowchart is one of the best ways to keep track of all of the moving pieces in your campaign. Essentially, it's a diagram that maps how all of the assets in your campaign connect. It includes the pillar asset anchoring the campaign, and each supporting asset, from press releases and emails to social media posts. Campaign flowcharts keep your inbound and outbound teams on track, reveal gaps in your campaign's progression, and display the ideal path your readers take through the calls to action you provide. Create your own by downloading our template here.

Don't waste time getting caught up in the mayhem of your content process. Implement these templates to get organized and start focusing on the goals and work that matters most.