Humankind is capable of incredible kindness.
While most of your judgment should be reserved for the man who doesn't help the woman get the boxed item she desires, some of it should be directed at grocery stores that put things way too high on shelves.
Who can reach that stuff besides the guy in this gif and tall people?! Nobody.
It's also possible the video is a fake since it's strange that there is someone filming the woman in the middle of the super market for no apparent reason. But the man's inconsiderate behavior is sadly far from unbelievable.