It's no secret that magazines succeed or bomb based on their cover girls. Teams of editors dissect the trends to figure out whose visage screams "Buy me!" before emblazoning covers with them. We took a look at magazines that predominantly feature women to see how much diversity these cover girls represent. Tallying from September 2012 to September 2013, we added up the total number of white women and women of color and found some alarming stats -- in other words, the covers featured predominantly white ladies.
It should be noted that we surveyed all mainstream covers (as opposed to spinoffs such as Cosmo Latina, for example), and only included those issues that featured one cover girl (the "Olympians" issue of Vanity Fair and "models" issue of W magazine were excluded). The takeaway, however, remains the same.
Even publications that are mindful of race, like Marie Claire which frequently runs pieces that comment on these issues, wound up among the least diverse of our findings. While Teen Vogue comes out on top as the most diverse of the magazines sampled, Maxim is the least.
We've ranked all our findings by percentage. Check out the numbers and tell us what you think in the poll below.
BEFORE YOU GO
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more informationTrack ballot status
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place