The Romney campaign released its eighth Spanish-language ad on Wednesday, this one featuring his son Craig talking in Spanish about the candidate as a family man.
"I want to tell you who my father is, Mitt Romney," Craig Romney says in the 30-second ad, translated into English by the campaign. "He is a man of great convictions. He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren. He loves our country greatly."
The ad will air in target markets across the country, likely swing states with significant Latino populations. The Romney campaign is attempting to woo more Latino voters with a new website and outreach effort, Juntos Con Romney, but still has an uphill battle, given Obama's margin with the Hispanic community.
Craig, the youngest of the five Romney sons, has served as a surrogate to Spanish-speakers. He is fluent in Spanish after serving as a Mormon missionary in Chile, and he has filmed other spots for the campaign in the language. After talking up his dad's devotion to their family, Craig concludes by alluding to Mitt Romney's business success.
The Romney campaign and Republican National Committee have focused their pitches on jobs and the economy, both top-ranking issues to Latinos.
"What he has achieved has been through hard work -- and it is with that same dedication that he will fight to get our country on the right track and create jobs," Craig says in the spot, translated into English.