“Crazy Rich Asians” continued its box office dominance as the top movie in the United States for the second weekend in a row, earning an estimated $25 million, according to box office estimates from ComScore.
The total is nearly the same amount of money it made over the equivalent three-day period during its debut last weekend, unusual given that most movies see a significant drop in sales after their first weekend in theaters.
Premiering Aug. 15, the movie — a breakthrough in Hollywood representation as the first major studio movie to feature a majority-Asian cast since 1993′s “The Joy Luck Club” — had already crushed expectations in its opening weekend.
The biggest debut for a romantic comedy since 2015′s “Trainwreck,” the movie earned $35.3 million over its first five days, including $26.5 million from Friday to Sunday.
Its strong box office performance has already spawned the development of a sequel, “China Rich Girlfriend,” and further debunks the long-standing myth among Hollywood executives that movies with diverse casts “don’t sell.”
“Crazy Rich Asians” has now made $76.8 million in the U.S. Movie industry experts have projected that it could make as much as $150 million domestically.