Usually we buy processed foods because we want what's inside -- the cookies, pretzels, etc. -- but when that food comes to these creative food packaging concepts, we would buy it for the packages themselves. (Though, we would eventually crack into it for sure.)
These packaging concepts rethink the way our food is presented, making it more attractive and usable. Those hard-to-reach Pringles are no longer an issue when the can is designed to open into a bowl. And the juice box gets cuter by creatively using its folded corners in its design.