BUSINESS

6 Things Credit Card Marketers Should Know

AOL has taken a unique approach to exploring the question of consumers’ “path-to-purchase” across categories, the most recent version of which takes an in-depth look at the process of acquiring a new credit card. What makes consumers want a new credit card to begin with? What influences them in the “shopping” process? And what makes them finally apply? Those questions, among several others, drove our research design.

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