POST 50

Creepy Ad Reminds Us Why We All Need To Visit Our Grandparents

Scary stuff.

Caregiving is undoubtedly a difficult job to take on, but a futuristic ad shows what could happen to older people who need care if humans don’t step up to help. A Paris-based volunteer organization, Society of Saint-Vincent-de-Paul, created a chilling ad showing what a day in the life of a person with a robotic caregiver could look like.

We meet Pauline, an older widow, dancing sadly with an eerie-looking gigantic white robot. The robot, Ben, an acronym for “biologically engineered nursing,” seems to take care of Pauline’s basic needs ― preparing meals, giving medications and providing a wake-up call. But when Pauline gets up one morning, and sadly looks at the empty space on the bed beside her, we realize technology can’t satisfy every need.

“We think only human beings can help in fighting loneliness,” the video reads at the end.

So true. 

h/t AdWeek

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