Dominique Ansel's Cronut Trademark Is Now Official

It's official. The name is Cronut -- with a capital "C."

United States Patent and Trademark Office records reveal that "Cronut" is now a registered trademark. Dominique Ansel filed the paperwork for the croissant-doughnut hybrid shortly after its public debut in May 2013, but the trademark was not registered until this week.

"We're so grateful for everyone's support over our little pastry," a representative for New York City's Dominique Ansel Bakery told The Huffington Post via email. "Hopefully we can do something fun to thank our fans soon!"

After Ansel announced his trademark plans for the Cronut last year, his decision was met with some hostility from other businesses. At the time, the bakery took to Facebook to explain the decision. The post read, in part:

Our desire to protect the name is not an attempt to claim or take credit for all cooking methods associated with the recipe or all croissant and doughnut products in general. Instead, it offers the bakery and Chef protection against un-granted affiliations with the bakery or confusion from customers.

After New Yorkers first began lining up outside Dominique Ansel Bakery in the spring, the Cronut spurred other bakeries to try their hand at creating a hybrid. While other businesses won't be able to use the term "Cronut" to describe their pastries, they're free to sell their "crogels" and "crognets."

(Hat tip, Grub Street)



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