Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your "Super Fans." They are the ones who have given you permission to show up in their inbox. That invitation is very valuable.
Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, "oh I don't do that." She's right we don't do that, unless we are Super Fans or the author/company is providing something of value.
Super Fans are the people who pre-order your books, are the first in line to buy your products and recommend you to others. So your most important marketing task is to keep them happy and engaged because they are your sales force, the wind beneath your wings and (drum roll please) your Super Fans.
Here are some simple steps to improve your eNewsletters:
- Grow Your List: Make sure it is easy to sign up for your mailing list. Have a prominent link on every page of your website.
Remember your Super Fans are among your biggest assets. Take great care to cultivate your relationship with them and stay engaged and connected.
Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For online publicity, book publishing and social media news, follow Fauzia on Twitter: @FauziaBurke. To talk with FSB and ask your book publicity questions, please join us on Facebook.
© 2013 Fauzia Burke. All Rights Reserved.
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
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Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
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