The Democrats are rarely the party of simple messaging. Former Secretary of State John Kerry was famously satirized for his complicated and long-winded responses. Kerry is very intelligent, but good messaging isn’t always about smarts. Sometimes it’s about simplification.
“The Daily Show” correspondent Ronny Chieng found a pro wrestler called “The Progressive Liberal” on the Appalachia circuit.
In the wrestling world, The Progressive Liberal, whose real name is Dan Richards, is usually the villain. But as a performer, he relies on a clear-cut vision of his character to sell his message. And perhaps that’s a lesson progressive liberals need to learn before this year’s elections.
Check out The Progressive Liberal’s messaging advice in the clip above.