"Coconut macaroons are really just awesome cookies on the same level as a chocolate chip cookie. And people might cringe and say: 'Ooooo, but a chocolate chip cookie is really great and there really isn't much better than a chocolate chip cookie.' But, I think coconut macaroons can be THAT good."
Meet Dan Cohen, the founder and baker behind Danny Macaroons, an artisan macaroon company based in Spanish Harlem, NYC. Dan, or "Danny Macaroons" if you'd like to call him (he'll answer to both), first started baking macaroons 10 years ago. During a trip home from college to celebrate Passover, he asked his mom why they never had macaroons for the holiday. And she said, "Well, if you want them, you can make them." So, instead of stomping off like I would, he actually made them. And he not only made them, but he got really good at it too.
Dan tested recipe after recipe, anything he could find online, tweaking ingredients and details until he came up with, what he believes to be, the best coconut macaroon you'll ever have. (And certainly the best I've ever had, hands down. His salted caramel is out-of-this-world good.) Dan credits his creation to the texture of his coconut macaroons: they're crunchy on the outside, yet moist and almost "fudgy" in the middle - a totally different and satisfying experience unlike most macaroons you might be used to eating.
Right now, Danny Macaroons is a one-man show with a new business that's only been in operation for 10 months. But, even though the hours are long and the time for sleep seldom, he likes it that way - making, baking, packaging and delivering over 1000 coconut macaroons per week to various locations, from small artisan markets to well-known coffee shops, throughout Manhattan, Brooklyn and Long Island. All hand-delivered via the trusty MTA NYC subways nonetheless.
So, go ahead, watch the video and try not to want to try his delicious coconut macaroons. I bet he can make you a convert. With 9 different flavors to choose from and more in the works, there's certainly a coconut macaroon flavor for you.
* Chocolate Dipped
* Salted Caramel
* German Chocolate
* Red Velvet
* Roasted Almond
* Double Chocolate
* Chocolate Caramel
* Bailey's McRoon
* Soon to come: Rice Pudding & Banana Bread Flavors
For more information, or to purchase Danny Macaroons online, click here!