David Beckham: My Super Bowl Ad Was 'Kind Of Embarrassing'

David Beckham? Bashful? Believe it.

The soccer hunk revealed in an interview on Ryan Seacrest's radio show on Monday that his already-famous Super Bowl commercial (a spot for his new H&M underwear line) made him blush when it came on TV.

"I'm very shy. When we were watching the Super Bowl yesterday in a room of about 20 people and it came on and I actually didn't know where to look. It was kind of embarrassing.

"The kids loved it but they were also embarrassed as well because there was other people in the room."

We'd like to officially let David know that he has nothing to be ashamed of. Can we get an amen?

But Becks says he preferred the filming of the ad -- which features Beckham in a pair of tight white underwear and nothing else except his tattoos -- to its airing in front of 111 million people at Sunday night's Super Bowl game.

"Shooting it, there wasn't too many people in the room so it was pretty easy."

Listen to the interview below to find out what kind of underwear David's a fan of (it might surprise you!), and check out the sexy ad in question if you missed it.