David Hasselhoff: Air New Zealand's Latest Celeb

David Hasselhoff, he of "Knightrider" and "Baywatch" fame--or if you're too young for that "America's Got Talent"--is now lending his services to the ever-inventive Air New Zealand.

The Kiwi airline has featured celebs in its ads and videos before (see: Lohan, Lindsay; Simmons, Richard and Dogg, Snoop).

The airline now features ads with the "inseparable sheep twins" to highlight the cuddle-ability of their SkyCouch, a trio of economy seats that form into a quasi-couch that are just debuting in the airline's 777-300ER planes.

Hence where the Hoff comes in.

Even for an airline that has featured Snoop rapping, this is bizarre.

Check out the video below: