The mainstream media just lost another tech star.
The latest defector: David Pogue announced he will leave his coveted columnist perch at the New York Times to join Yahoo News.
Pogue has been at the Times for 13 years writing a weekly tech column, and will be leaving to help Yahoo "build a new consumer-tech site," he writes. Yahoo is the most-visited website on the Web, but in his blog post Pogue calls it an underdog.
"This is a company that’s young, revitalized, aggressive — and, under Marissa Mayer’s leadership, razor-focused, for the first time in years," writes Pogue, who will start his new job at Yahoo in a few weeks.
Pogue isn't just a columnist, he's an industry. He's a regular on shows like "CBS Sunday Morning," writes tech manuals, hosts a show on PBS, writes for Scientific American and regularly speaks at conferences and other events. Pogue is so involved with outside ventures that the Times's Public Editor questioned Pogue's ethical standards and loyalties in 2009.
To be sure, Pogue is typically very clear about potential conflicts, for example recently noting in his review of Windows 8.1 that he is writing a guidebook on the latest release of the operating system.
In his Tumblr post Pogue assures readers that he will continue to appear on television and write his manuals and Scientific American column while at Yahoo.
Last month the Wall Street Journal's well-known tech columnist Walt Mossberg announced he was ending his contract with the venerable paper and will shop his website All Things Digital around to other potential partners.