TECH

NYTimes Tech Columnist David Pogue Joins Yahoo

The mainstream media just lost another tech star.

The latest defector: David Pogue announced he will leave his coveted columnist perch at the New York Times to join Yahoo News.

Pogue has been at the Times for 13 years writing a weekly tech column, and will be leaving to help Yahoo "build a new consumer-tech site," he writes. Yahoo is the most-visited website on the Web, but in his blog post Pogue calls it an underdog.

"This is a company that’s young, revitalized, aggressive — and, under Marissa Mayer’s leadership, razor-focused, for the first time in years," writes Pogue, who will start his new job at Yahoo in a few weeks.

Pogue isn't just a columnist, he's an industry. He's a regular on shows like "CBS Sunday Morning," writes tech manuals, hosts a show on PBS, writes for Scientific American and regularly speaks at conferences and other events. Pogue is so involved with outside ventures that the Times's Public Editor questioned Pogue's ethical standards and loyalties in 2009.

To be sure, Pogue is typically very clear about potential conflicts, for example recently noting in his review of Windows 8.1 that he is writing a guidebook on the latest release of the operating system.

In his Tumblr post Pogue assures readers that he will continue to appear on television and write his manuals and Scientific American column while at Yahoo.

Last month the Wall Street Journal's well-known tech columnist Walt Mossberg announced he was ending his contract with the venerable paper and will shop his website All Things Digital around to other potential partners.

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BEFORE YOU GO

  • 1 Advice To Job Hunting Women
    "Find something you're passionate about and just love. Passion is really gender-neutralizing," Marissa Mayer said on Martha Stewart's "Women with Vision" television series in 2011.
  • 2 The Pie 'Isn't Big Enough'
    "Right now is a great time to be a woman in tech, but there's not enough women in tech," Mayer told a CES2012 panel hosted by CNET. "[I] worry a lot of times the conversation gets really focused on what percentage of the pie is women. And the truth is, the pie isn't big enough. We're not producing enough computer scientist. We're not producing enough product designers. We need a lot more people to keep up with all of these gadgets, all of this technology, all these possibilities." Mayer also commented on the stereotypical culture within the tech world: "There's all kinds of different women who do this. You can wear ruffles, you can be a jock, and you still be a great computer scientist or a great technologist, or a great product designer."
  • 3 Tangible Technology
    "There's just huge growth and opportunity. [T]he fact that the technology is now so tangible in our everyday lives, I think, will inspire a lot more women to go into technology -- and I'm really heartened by that," Mayer said for the MAKERS "Women in Tech" interview series in 2012.
  • 4 Internet Empowered
    "I consider myself incredibly lucky to be present in a moment in time when this wonderful and powerful medium, the internet, is empowering geeks -- and especially female geeks -- to express and pursue their passions," Meyer said in a 2012 acceptance speech at the Celebrating Change gala. She had just won the International Museum of Women's first-ever Innovator Award.
  • 5 Geekin' Out
    "People ask me all the time, 'What is it like to be a woman at Google?' I'm not a women at Google; I'm a geek at Google. And being a geek is just great," she said in an interview for CNN's "Leading Women" series in 2012.
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