Yes, it's basically a big ad for Friskies cat food, but this video is so well done that it's almost hard to believe you're watching a commercial (until the actual sales pitch, anyway).
In this vid, which the cat food company did with Buzzfeed, a sage old feline gives advice to a new kitten.
"Dear Kitten: Since I have hissed at you the customary 437 times, it is now my duty as the head of the household to -- begrudgingly -- welcome you," says the older cat, voiced by Buzzfeed's Ze Frank.
What happens next? Watch the video. If all ads were this good, maybe we wouldn't fast-forward through them.