"We thought it was funny," says Hagerty, a hygienist and the person who came up with the brilliant bit of advertising. "And it's true. The dentist doesn't hunt lions. Or anything else."
While Cecil the lion's killer -- Minnesota dentist Walter Palmer -- is facing a defaced home, a shuttered business and possible criminal charges in Zimbabwe, Hagerty says she and her husband are enjoying a far friendlier response to their approach to the natural world.
"We like people to smile," she says. "We're not here to hurt you."
So, you may wonder: What does this more-gentle dentist do for fun, if killing majestic animals isn't his bag?
Hagerty says her husband is a fan of several non-blood sports, including softball and college football.
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CORRECTION: An earlier version of this story said Hagerty is a fan of the Arizona Razorbacks. The team is the Arkansas Razorbacks.