Read this if you're resisting being visible... although you know you must in order to succeed as a woman entrepreneur.
I was speaking with one of my clients recently. For the sake of her privacy, let's call her Sarah.
Sarah is a smart and successful woman who's decided to leave her corporate career behind after becoming a mum.
She had long dreamed of starting her own business and, just like in my own case, her children provided the final push!
Sarah craved more freedom than the corporate world could ever provide:
• Freedom of time to spend with her family and be the mum she always wanted to be.
• Freedom of location, so that she could work from wherever, even with her toddlers in tow.
• And the financial freedom that would enable her husband to leave a job that's sucking the life out of him.
Although Sarah is super clear on her "Why" and has taken multiple business training courses over the last couple of years, she's not yet making the consistent income she desires in her business...
Why?
Because she's not doing everything that she knows to do to make her business work!
Consistent income comes from consistent marketing.
And consistent marketing comes from consistent communication with your target audience.
Yet, Sarah has been avoiding putting herself out there and being more visible.
She knows she's talented. But something inside her has been blocking her from moving forward for fear of being judged or laughed at.
She's not lacking marketing strategies or business coaching... All she's been missing is the clarity and confidence that attract clients and cash!
So she's been tiptoeing her way into entrepreneurship, never really committing to building a powerful and profitable Personal Brand.
If this resonates with you, I'd love to hear your thoughts...
How do you feel about your Personal Brand as a woman entrepreneur, and what's been keeping you from being more visible? Simply leave a comment below.