Domino's CEO: Obamacare's Calorie Count Mandate Will Be 'Difficult'

This photo provided by Dominos shows a Domino's Pizza. The pizza delivery company on Thursday, April 5, 2012, will launch a T
This photo provided by Dominos shows a Domino's Pizza. The pizza delivery company on Thursday, April 5, 2012, will launch a TV ad campaign that says "No!" to customers who want to add or remove any toppings from its artisan pizzas. The concept is in line with the Ann Arbor, Mich.-based company's effort to recast itself as a seasoned purveyor of high-quality pizza, with a voiceover in the ad noting that the company spent years "perfecting the balance on our artisan crust toppings." (AP Photo/Dominos)

Anyone who’s gone on a diet knows it can be a pain to count calories. But that doesn't mean they take their complaints to the federal government.

Domino’s pizza officials claim the chain is going to have trouble complying with a mandate included in Obamacare requiring fast-food restaurants, among other venders, to post the calorie makeup of their menu items, reports. The mandate, which stretches back to President Obama’s signature of the Affordable Care Act in 2010, will begin being enforced next March.

Domino's CEO J. Patrick Doyle is set to meet with federal regulators to discuss how best to comply with the law that he claims, along with other pizza chain executives, presents unique challenges to his business.

"There are 33 million ways to sell a Domino’s Pizza, so coming up with a way to put calories in a menu for 33 million varieties is a little bit difficult," he told

Critics point to other downsides of the rule. A senior vice president for the Food Marketing Institute said the rule “eliminates creativity and regional variation,” since restaurants will have to spend money to determine changes to the menu, and then post the new calorie information.

Indeed, such costs made it the third most burdensome statutory requirement enacted in 2010, according to the Office of Management and Budget, The Washington Times reports.

That apparently hasn’t stopped McDonald’s from adding the information to menus at locations across America, which president of McDonald's USA Jan Fields says the company “voluntarily” wanted to do.

Posting dietary information isn't exactly groundbreaking. Even before Obamacare was enacted, a regulation passed by New York City in 2007 required fast food restaurants to post calorie info.

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