How Do You Sell Hitler? Put Donald Trump On The Back Cover

That's what the publisher of a new edition of the Führer's speeches did.
The front cover of this year's re-release of Adolf Hitler's My New Order.
The front cover of this year's re-release of Adolf Hitler's My New Order.
My New Order/Ishi Press International

The publisher of a re-released collection of Adolf Hitler’s speeches is hoping that Donald Trump’s alleged affinity for the Nazi dictator’s work will boost sales.

A photo of Trump, his right arm raised as he bellows into the microphone, appears on the back cover of My New Order. The image comes from the Dec. 10, 2015, front page of the Philadelphia Daily News, which ran with the headline “The New Furor.” At the time, Trump had just proposed a “complete shutdown of Muslims entering the United States.”

The revised back cover of My New Order features Donald Trump.
The revised back cover of My New Order features Donald Trump.
My New Order/Ishi Press International

Below the photo, Ishi Press International writes: ”Did Donald Trump really keep a copy of Hitler’s speeches by his bed? The ex wife said, ‘Absolutely!’”

Trump’s former wife Ivana had told her lawyer that the real estate mogul kept a book of Hitler’s speeches in a cabinet by his bed and would read it on occasion, according to a 1990 Vanity Fair article. His friend, the late Paramount CEO Marty Davis, confirmed to the magazine that he had given Trump the book as a gift.

“If I had these speeches, and I am not saying that I do, I would never read them,” Trump told Vanity Fair at the time.

The GOP nominee has one solid piece of evidence on his side: He is well-known not to read much of anything, preferring to get his news from television. Tony Schwartz, who wrote The Art of the Deal for Trump, has speculated that Trump never read “a book straight through in his adult life.”

When My New Order was first published in 1941, there was “nothing on the back cover,” according to Sam Sloan, the head of Ishi Press International’s U.S. operations. “So I decided to use that empty space for an advertisement for the book,” he said.

The back cover of the August re-release also notes some unflattering similarities between Hitler and the GOP nominee.

Trump’s campaign, replete with explicitly racist rhetoric and proposals, has excited white nationalists, who had been limited to the shadows of American life. Former Ku Klux Klan leader David Duke and others of his ilk have effusively praised the nominee’s immigration policies. And the Trump-backing internet trolls of the “alt-right” have taken to tormenting Jewish journalists on social media.

Trump’s campaign did not respond to a request for comment on the matter.

Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.

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