Despite the aspiration contained in Donald Trump's campaign slogan -- "Make America Great Again!" -- the Republican candidate is more likely than not to spew vitriol and petty insults on social media.
Sixty percent of Trump's most-used descriptions are negative, a new analysis of his Twitter account from Vox shows.
Vox's analysis looked at the 2,000 most recent tweets from Trump and his Democratic opponent Hillary Clinton. The media outlet found that Clinton is more likely than Trump to use "policy-related" words like "equal" and "progressive." In general, 20 percent of her adjectives were deemed "negative."
It also appears that Clinton is more likely than Trump to shake her language up. None of her most-tweeted adjectives appeared more than 81 times in those 2,000 tweets, while Trump tweeted "great" 329 times, "new" 186 times and "big" 120 times.
Trump is also more self-promotional on the platform, with his most-tweeted phrases including "self funding my campaign," "I will beat Hillary," and "I am signing copies of my book CRIPPLED AMERICA." In contrast, Clinton tweets phrases like "we need to..." "we have to..." and "find your polling place."
Of course, further evidence that Trump's campaign is a self-promotional hate machine is unlikely to change anyone's mind come election season. Recent reports from The New York Times and The Atlantic suggest that his supporters might love him precisely because he's not "politically correct."
Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist