Caption: Facepalm by Captain Jean-Luc Picard (AJ Cann, Flickr)
This article first appeared on the blog of Intentional Insights, a nonprofit organization that empowers people to refine and reach their goals by providing research-based content to help improve thinking, feeling, and behavior patterns.
Written by Dr. Gleb Tsipursky, Intentional Insights Co-Founder and President
Giving Tuesday on November 29th is the biggest day of donations in the year. Yet how do you give wisely on Giving Tuesday?
There are millions of charities out there. Some charities are hundreds of times better than others at doing good by addressing suffering and increasing flourishing around the world.
So what does that mean for your donations? Well, every time you donate, you make a choice of how much good you want to do with your money. By making a donation, you are using your money to produce a certain amount of "good" in the world. By donating to a less effective charity, you are doing less good. This concept is known as opportunity cost in economics.
Don't believe me? Let's work through a specific example. Say you have two charities whose goal is to save children's lives. Charity A spends $20 million per year to save 100 children from cancer. It therefore saves 1 life at a cost of $200,000. Let's take a second charity - Charity B - that saves children from a deadly tropical disease, such as Against Malaria Foundation. Research shows that it takes this charity just under $3,000 to save a life, which means that for $20 million, it can save over 6600 children! By using the metric of cost-effectiveness in saving lives, we can see that Against Malaria Foundation is 66 times as good as Charity A. Cost-effectiveness is the crucial metric to use in evaluating how much good we can do with our money, since that's how we can measure the amount of good per dollar.
Let's look at another example. Make-A-Wish foundation helps terminally ill children fulfill one grand wish. For instance, it can take a child to Disneyland to be a princess for a day, or help the child be a police officer or fighter pilot for a day, or another grand wish. Make-A-Wish has great stories that draw at people's heartstrings, and move them to donate over $300 million per year to this organization. Make-A-Wish spends over $10,000 on one wish, and the outcome, in terms of good done, is a child and the child's family having one day of joy.
By comparison, GiveDirectly does direct cash transfers of $1,000 to poor people in East Africa. For that amount of money, a family with several children transforms its life. It can build a house and buy crops. Its children can go to school. They are healthier, physically and mentally. According to rigorous research, the recipients of these cash transfers have substantially better lives. Giving money to GiveDirectly results in much more joy being created in the world than giving to Make-A-Wish. Yet many more people donate to Make-A-Wish, because they fall for the narrative fallacy, our tendency to like and believe in something just because it has a good story associated with it - of addressing the wishes of terminally ill children - as opposed to achieving our actual goals of making the most difference for doing good in the world.
So how can you give wisely this Giving Tuesday to do the most good that you can per dollar? Fortunately, there are high-quality nonprofit charity evaluators that serve as consumer report organizations to help donors choose the most cost-effective charities. The Life You Can Save uses a rigorous selection methodology to recommend a number of charities oriented toward poverty reduction. It has an impact calculator to help donors see the specific impact of their giving. GiveWell provides in-depth research reports on top charities focused on reducing poverty. Both The Life You Can Save and GiveWell give high marks to GiveDirectly and Against Malaria Foundation. Another charity evaluator, Animal Charity Evaluators, gives recommendations on the most effective charities to prevent animal suffering. It has recommended The Humane League, Mercy For Animals, and Animal Equality, and you can see its current top picks here. Giving What We Can unites a community of people dedicated to giving 10 percent or more of their money to effective charities. Finally, Intentional Insights provides articles, videos, and other content to help you make wise decisions about your donations.
By relying on these organizations, you can make sure you will give wisely this Giving Tuesday!
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Bio: Dr. Gleb Tsipursky is an author, speaker, consultant, coach, scholar, and social entrepreneur specializing in science-based strategies for effective decision-making, goal achievement, emotional and social intelligence, meaning and purpose, and altruism - for more information or to hire him, see his website, GlebTsipursky.com.
He runs a nonprofit that helps people use science-based strategies to make effective decisions and reach their goals, so as to build an altruistic and flourishing world, Intentional Insights. He also serves as a tenure-track professor at Ohio State in the History of Behavioral Science and the Decision Sciences Collaborative. A best-selling author, he wrote Find Your Purpose Using Science among other books, and regular contributes to prominent venues, such as Time, The Conversation, Salon, The Huffington Post, and elsewhere. He appears regularly on network TV, such as affiliates of ABC and Fox, radio stations such as NPR and Sunny 95, and elsewhere.