Doritos Locos Tacos: Taco Bell Announces 200 Million Sold

The latest stats for Taco Bell's wildly popular Doritos Locos Tacos are in, and they're even more astounding than we'd expected.

Last we heard in June, the chain had sold 100 million of them, making it its most popular product launch ever. Now, that number has doubled to about 200 million -- a particularly incredible feat considering the product was only introduced in March.

For the uninitiated, the Doritos Locos taco features a shell flavored with the iconic chip, which is stuffed with seasoned beef, lettuce and tomatoes. Looking to cash in on the product's success, Taco Bell hope to roll out two new flavors now being tested in various locations -- Flamas and Cool Ranch -- although nothing is certain just yet.

The OC Register's fast food reporter, Nancy Luna, recently sampled both flavors at an Orange County Taco Bell in California, which is participating in trials:

During the taste test, I enjoyed the chili lime flavor of the Flamas taco shell over the less interesting Cool Ranch shell. The Flamas offered a two-dimensional flavor experience. At first, you taste a hint of lime with a bit of classic dusty red Doritos spice. Then, a blast of heat follows a few seconds later. It's a great pairing with Taco Bell's signature seasoned beef.

Luna writes that it's been widely speculated that Cool Ranch will be the next flavor, although Taco Bell has not acknowledged those reports. The chain is testing another product, as well: a frozen version of Taco Bell's exclusive Mountain Dew Baja Blast drink.

Taco Bell doesn't seem to be taking any chances with a Doritos Locos slowdown, either. A new television ad campaign for the product features user-uploaded Instagram photos and the tagline "no matter how hard you try, pictures just don’t do it justice" and "taking tacos where no one thought they would go."

Business Insider contributor Ryan Spoon writes that he finds the commercial "fun, social, and conveys how popular and unique the product has been."

Get a load of Doritos Locos Instagram commercial in the video below.



Doritos Locos Experiments