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Dos Equis' Most Interesting Man Goes To Mars, Isn't Coming Back

The 77-year-old actor Jonathan Goldsmith rides off into the sunset in the last ad as star of campaign.

Dos Equis' "Most Interesting Man in the World" is no longer of this world.

The character played by 77-year-old Jonathan Goldsmith has taken a one-way journey to Mars in the actor's final star-turn for the brand, which Dos Equis posted online Wednesday. Goldsmith will be replaced by another actor in a similar campaign, Advertising Age reported.

The spot, above, shows Goldsmith bidding adieu to characters that have graced his commercials since he began as a Dos Equis spokesman in 2006. He then boards the rocket with a sexy astronaut and the narrator says: "His only regret is not knowing what regret feels like. He is the Most Interesting Man in the World."

As the rocket blasts off, Goldsmith utters his signature line: "Stay thirsty, my friends."

A talent agency is suing Goldsmith over alleged unpaid commissions from the campaign, and Goldsmith is suing back for what he says are violations of a confidentiality agreement, according to the Hollywood Reporter. But a Dos Equis spokesman told Ad Age the legal tangle has nothing to do with its decision. "We are incredibly grateful to [Mr. Goldsmith] for his contributions to the brand, and that appreciation absolutely remains undiminished by any personal legal matters that he has," the spokesman said to the trade publication.

Godspeed, Mr. Goldsmith.

 
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