Dove Made Bottles Shaped Like Women's Bodies, And It Didn't Go Well

A major step backwards for a brand that's always been big on body positivity.

No, no, no, no.

Dove recently decided to remind everyone that it is body positive and inclusive of all body types. How, you ask? By splitting women up into categories based on their body types.

The brand is under fire for a campaign recently released out of the U.K. that features a “limited edition” collection of body wash bottles meant to represent different body shapes. There are seven shapes:

YouTube/ Dove UK

The phrase “beauty comes in all shapes and sizes” flashes across the screen along with images of bottles, some tall and thin, others short and curved.

Perhaps Dove forgot that the very point of inclusion is to speak to women of all different shapes and sizes in the same way, and not based on what their bodies look like?

Did the brand not realize that beauty is, in fact, one size fits all? Dove therefore has an opportunity and responsibility to not make women feel ostracized when they’re just trying to buy some freaking body wash.

It’s dark times like these that we turn to Twitter for answers. It did not disappoint.

Dove did not return HuffPost’s request for comment by the time of publication. For now, we’ll stick to our bottle-shaped body washes, thank you very much.

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