Curly hair is gorgeous -- and a new Dove campaign wants to remind those who have doubts.
In a video for the "Love Your Curls" campaign, Dove interviewed young girls to see how they felt about their curly hair -- and organized a surprise to help change their minds.
Dove launched "Love Your Curls" after conducting a survey of 859 women in the U.S., U.K. and Brazil in September 2014. Only 10 percent of women respondents in the U.S. said they "feel proud" of their curly hair, and only four in 10 American girls with curly hair reported thinking that their hair was beautiful.
This campaign is the latest Dove video that aims to help women and girls feel more confident about their appearances, while simultaneously promoting Dove as a brand. It's undeniable that campaigns like this one and the viral "Real Beauty Sketches" spread an important message about self-acceptance, but it's important to remember that they are still commercials.
Ultimately, we're good with anything that reminds women to feel great about themselves just as they are. The best part of this video are the looks on the young girls' faces when they realize curly hair is nothing to be ashamed of. In fact, it's worth celebrating.
Watch the full video above.