Dr. Dre Sets His Sight On 'Executive' Line Of Headphones

Following the success of his popular high definition headphones, Beats by Dre, legendary producer Dr. Dre is set to extend the brand with its latest line simply dubbed, Beats Executive.

According to the product's official website, Beats Executive comes in a "more refined package" and is suited for the mature consumer packed with its sleek premium, brushed metal finish.

Aside from the same revolutionary sound technology as its predecessor, the new line will also feature an automatic shutoff function to save battery life (when not in use), and a noise cancellation option that blocks all external sound. Though there's no set release date for the high end headphones they are expected to retail at $399.95.

Earlier this month the brand opened its debut flagship store to music enthusiasts in New York City. The pop up store, which is open in the Big Apple's SoHo district from November 3 to January 15, carries an array of Beats products including the Solo, Studio, Pro and Wireless versions of the headphones.

Three years since its release, Beats by Dre have netted nearly $500 million in annual sales, according to the New York Times.

Check out above an exclusive clip from "The Tanning Effect" featuring Beats by Dre Co-Founder, Jimmy Iovine as he explains the creation of Beats.