CBS has acquired the TV rights to a "Draw Something" game show pilot that could bring the Pictionary-esque Zynga social app to TV, the network announced Friday. Ryan Seacrest will serve as executive producer of the project.
The network described the premise of the game show as a competitive drawing challenge that encourages audience participation. “Each week, teams of celebrities and everyday users will test their skills in front of a studio audience to earn money and big laughs. Viewers can also play along at home for a chance to win prizes and compete with the celebrities.”
"Draw Something" represents the CBS' second attempt to turn a viral web phenomenon into TV programming. The network adapted Justin Halpern's grouchy-dad-inspired Twitter feed "$#*! My Dad Says" into a sitcom starring William Shatner in 2010, but the show only lasted one season before it was canceled.