A new campaign is reminding women to show off their beautiful beach bodies and #DropTheTowel.
Created by Wear Your Voice Magazine, the #DropTheTowel campaign features people of all shapes, sizes and colors to remind women that every body is beautiful and should never be hidden.
"This is a movement for all shapes, sizes, colors, disabilities and genders to proudly proclaim that they are done hiding their already beautiful summer body -- and are ready to lose that cover-up and drop the towel," Monica Cadena, senior editor for Wear Your Voice magazine, told The Huffington Post.
The campaign features images of ten people quite literally throwing their towels in the air to reveal their beautiful bikini bodies underneath.
Founder and Editor-in-chief of Wear Your Voice, Ravneet Vohra told The Huffington Post that the campaign is trying to inspire freedom of body expression by "shaking up the classic definition of what we have been lead to believe is the perfect beach-ready bikini-clad body." By depicting more realistic body types than those seen in magazines, advertisements and pop-culture, Vohra hopes the campaign will "inspire and evoke a deeper thought about what a perfect body is."
"I think we as a society have to ask ourselves this -- What exactly is a 'bikini body' and what are we doing to perpetuate the crisis we face around the false imagery we and our younger generation are subjected to," Vohra said. "Is there room for change and growth as a society? Yes there is!"
The images show the participants comfortable in their own skin and happily stripping off their beach towels. The campaign is just further proof that to have a beautiful bikini body all you need is a bikini and a body.
Take a look at the gorgeous bikini bodies below:
Head over to Wear Your Voice Magazine to read more about body love.
CORRECTION: 7/17/15 4:00 p.m. -- An earlier version of this post identified all of the participants as women, however, not all of the participants identify as women. The post has been updated to reflect this change.
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