Dyson Air Multiplier: Bladeless Fan Keeps You Cool (VIDEO)

Dyson Air Multiplier: Bladeless Fan Keeps You Cool (VIDEO)

An electric fan with no blades? It's possible.

Dyson's new bladeless fan looks more like an over-sized magnifying glass than something that'll keep you cool.

But it does! Wired explains,

Air is drawn up through the base of the unit and forced out through the blue loop amplifier that sits atop the rig. As the air jets through to the front it draws even more air from behind and to the sides which amplifies the resulting airflow. Dyson claims the Multiplier increases pressure 15-fold and spews 405 litres of air every second.

This (rather vague) Dyson marketing diagram doesn't clarify a whole lot and suggests something much simpler could be behind it all: multicolor blue arrows.

Priced at about $300, you'd better hope you love the look.

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