The baby reassures a new dad about planning for his daughter's future with E*Trade Financial Consultants. His friend Bobby stops by for an unexpected surprise visit, too and even jokes he's speed dating in the nursery.
Even if finance isn't your thing, the voice over and the hilarious expressions from this adorable baby make it well worth watching.
Check out some reactions to the ad from Twitter.
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
How does this Super Bowl ad stack up?