Holliday, also known as Tess Munster, made headlines this month when she was signed by MiLK Model Management as the largest woman on their books -- proving wrong critics who said she was "too large" to model. She wants to continue to help other women to feel confident in their bodies, regardless of their size or what society tells them is beautiful.
"I created the hashtag [#EffYourBeautyStandards] because I was tired of being told what I could and couldn't wear by the media and how I should cover my body because of my size," Holliday told The Huffington Post. "I decided 'eff that,' I will wear what I want!"
Holliday has created an Instagram account for #EffYourBeautyStandards, inviting women to share selfies of themselves in the name of body love. At the time of writing, the account had over 70,000 followers.
“I understand not everyone understands what I’m about," she told HuffPost UK. "But to me it’s such a simple concept. It’s all about loving your body regardless of your size and chasing your dreams."
See more incredible #EffYourBeautyStandards images here.