The “scout elf” doll and accompanying story have become a popular Christmas tradition, with 11 million families “adopting” elves that “watch over” the kids and report their behavior to Santa Claus each night.
In the years since Elf on the Shelf’s official launch in 2005, many entrepreneurs have taken a page from the brand and launched their own doll and book kits with similar ”[blank] on a [blank]” names. While most of these products are pegged to different holidays like Halloween, Hanukkah and Easter, others revolve around life experiences like potty-training or being part of a military family.
There are also the many products, videos and memes poking fun at the tradition ― from late-night talk show segments to off-color jokes. In honor of the holiday season, we rounded up 15 Elf on the Shelf derivatives, from real products you can buy to hilarious memes and videos.