
If you’re a parent, you’re likely familiar with The Elf on the Shelf, the holiday craze that takes over Pinterest, Instagram and Twitter each December.
The “scout elf” doll and accompanying story have become a popular Christmas tradition, with 11 million families “adopting” elves that “watch over” the kids and report their behavior to Santa Claus each night.
In the years since Elf on the Shelf’s official launch in 2005, many entrepreneurs have taken a page from the brand and launched their own doll and book kits with similar ”[blank] on a [blank]” names. While most of these products are pegged to different holidays like Halloween, Hanukkah and Easter, others revolve around life experiences like potty-training or being part of a military family.
There are also the many products, videos and memes poking fun at the tradition ― from late-night talk show segments to off-color jokes. In honor of the holiday season, we rounded up 15 Elf on the Shelf derivatives, from real products you can buy to hilarious memes and videos.



"Once the friendly, magic troll is up on the back of the toilet tank, a fun aiming game may not be too far behind. Kids may soon start finding cereal targets floating in the bowl for them to use as targets," the Amazon product description notes. "When kids start keeping a clean bathroom, they just may see an occasional treat and note from the troll show up in their room."

Kinsman's book was inspired by her son's disappointment with trick-or-treating due to his food allergy. Other authors have written about the tradition of "switch witches" and have made similar products, too.

Inside the egg is a special note from the Easter Bunny. The kids write back and the Bunny with the Basket delivers their message and reports their behavior. If they behave well, the Easter Bunny rewards them with a basket of goodies come Easter morning.


“Troop is special because he is a reminder to military children of their dad or mom,” Wayman told Cincinnati.com. “Troop is there to look over the household and play. He’s always there, always watching out for them.”


The book takes readers through Adam's pilgrimage to Mecca and concepts like the Five Pillars of Islam to educate young Muslim children and promote tolerance and understanding among others.


“Get your hand out that cookie jar before you ruin your dinner!” Brother in the Cupboard shouts. “Stop that d**n fighting or there’s no presents for none of y’all. … You best remember to brush those teeth!”