The importance of tracking emails is not unknown to anyone who has been in the field of email telemarketing. By real time tracking your emails, you can follow up on your email leads better. It helps in the process of lead scoring and segmentation which aids in making more effective sale. It is the general consensus that email tracking is crucial to email marketing and here are some of the best email tracking tools available in the market.
Yesware
Yesware is one of the best email tracking tools. This incredibly user friendly extension can help you track emails to optimize sales. It can also be automatically loaded into your CRM software. Its efficient system can not only detect that your email has been opened, it also informs you who opened it and if any links have been clicked or attachments downloaded. It works almost close to real-time. You can avail its excellent services like email templates to hasten your outbound efforts, scheduling tools for emails and automatic follow up for sales automation. It is available for Gmail on Chrome, Firefox browsers and Microsoft Outlook. After the free 28 day trial offer you can buy one of their several packs starting from $12.
MailSpice
MailSpice is an advanced enterprise-grade Email Marketing Analytics & Business intelligence tool. It assures a fast and efficient tracking and comprehensive analysis of email campaigns, followed by detailed reports. The best part about this email tracking program is that it helps you to monitor what happens “beyond the click”. You will get complete idea not only on the emails opened but also what the audience did after they clicked on your mail and reached your site. The tool can even offer a live view of a running campaign in real time. It will help you to check the mistakes in your message on time and send a corrected mail instantly. The program is compatible with all the email providers and gets set in just minutes. Then, MailSpice allows on-premise data post-processing where you can integrate its analytics with your in-house Data warehouse, Big Data setup and CRM. And yes, MailSpice assures complete data privacy with its personal data anonymization feature.
Mailtrack
This is a simple email tracking tool, without the unwanted additional frills. The basic free version of Mailtrack allows unlimited free tracking to see if and when your emails have been opened. In this version the opened emails are indicated by ticks on its side and hovering over the ticks gives the time of opening. For a $4.92 upgrade you get real-time notifications, reminders, link tracking as well as a dashboard to monitor. The $6 upgrade gets you check which email from multiple recipients in one thread have been opened.
Contact Monkey
Contact Monkey is a great tool for monitoring sales as well as tracking emails. You get a desktop notification when your email is opened and not only that you are also informed where, when and from what device the email was opened. Its dashboard allows you to sort your contacts by the number of times they open your email. With its real time tracking you can follow up on your leads much better. To optimize your sales potential, you can integrate it with your CRM. It is available on Chrome and Outlook. Post its 14 days free trial period, you can purchase it at prices starting from $10.
Newton Mail
Newton Mail offers some seriously amazing features which are of great utility to email marketers. It gives you read receipts in the form of ticks right beside the email. You can also schedule an email to send it later or cancel an email within a short time even after you have hit send. This is an extremely useful feature which can save telemarketers some serious embarrassment. It also allows you to integrate several third party tools like Evernote, Pocket etc. But the most unique feature it offers is the ability to fetch information about email contacts from various sources of their online presence. This can help you build your marketing campaign better by personalizing it. This gives you a higher chance of improving your conversion rate. It is currently available for Apple, iOS and Android but it is hoped that soon it will make its presence on Windows as well.
GetNotify
GetNotify is an excellent tracking tool which provides a bevy of features which are extremely useful for SMBs. Although it is technically a free tool, you can unlock new features by donating. It is packed with great features like email tracking, delivery confirmation, the time taken by the user to go through the email and the geographical location from which it was accessed. Not only that, they also let you know every time your email in opened by the recipient. It has an amazing feature which lets the user choose their own image file as a tracking image. The use of an image which could be anything from your email signature, to a particular image central to the email increases the odds of users opening and checking out the email.
Regular monitoring your opening rate will help you understand your recipients better and formulate plans to increase the chances of opening your email. With these nifty tools, you can make use of technology to design and execute your online marketing campaign more effectively. Whether you are an SMB or a freelancer, this will help you streamline your work better.