Websites that frequently mine Reddit for viral content can now embed comment threads into their posts, the site announced on its blog Monday.
The new feature will in many ways make life easier for news organizations and bloggers, allowing them to forgo messy-looking screenshots and the cumbersome task of pasting large blocks of text in favor of a simple one or two click embed system.
Social media sites like Twitter, Facebook and Instagram have long allowed public posts from users to be embedded on websites, but with Reddit's feature, embedded comments will reflect any edits made by the author and include a link back to the initial thread and subreddit.
The site hopes its new feature will help drive conversation online.
"[R]eddit isn't just a source for news or adorable cat pictures; it's also home to some of the most vibrant discussions happening on the Internet," the blog post read.
To prove its point, Reddit embedded a number of comments to the bottom of the announcement, including a few words of wisdom from an AMA with Sir Tim Berners-Lee, the inventor of the world wide web:
"We couldn't agree more," the post continued, "and hope that embedded comments spread that spirit of global collaboration a little further."