'Empire's' Black (Ratings) Power: How Fox's Targeted Marketing Paid Off

This Is How Fox's Targeted Marketing Paid Off For 'Empire'

People are seeing that shows with people of color can make money," Taraji P. Henson told reporters days after Empire's second episode solidified its status as the highest-rated new series of the 2014-15 TV season. "When things make money, people are interested."

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