Last month, restaurant chain Chipotle announced the release of "Farmed & Dangerous," a four-part satirical web series that explores the "outrageously twisted and utterly unsustainable world of industrial agriculture."
In the trailer, we saw Chip Randolph, a genial farmer-activist, take on a PR-driven corporation that's been feeding cows "petro-pellets."
Now, Chipotle, (who, full disclosure, is the sponsor of The Huffington Post's Food For Thought section), has provided us with videos of each of the four episodes.
Starting today, we'll be publishing an episode each week for the next four weeks. The 22-minute videos will go up at 10 a.m. EST every Monday and will be available for streaming.
We're most interested in using the series to launch conversations around pressing issues in our food system. Is industrial agriculture the only answer to the planet's food problem? Do you support the use of genetically-modified ingredients in our food? What do you think of Chipotle's anti-industrial farming message and "values branding" strategy? Leave your comments below.