Erin Burnett Jumping From CNBC To CNN: Report

CNBC's Erin Burnett is set to jump to CNN, the New York Times reported Wednesday night.

The paper said that Burnett, who has been at CNBC since 2005 is due to sign a long-term contract with the cable news channel. This would put an end to her career at NBC. She is considered one of the top stars at CNBC, and has even been talked about as a potential host for the "Today" show. However, a source told the Hollywood Reporter that NBC executives were not convinced of her suitability for a broader general news show, which could be a motive for her departure.

It is not clear what she will do at CNN. The network, still looking to boost its ratings, has been rumored to be thinking about revamping its 7 PM hour, currently helmed by John King. Burnett could also take the afternoon slot formerly occupied by Rick Sanchez.