Esquire.com made a most unfortunate 9/11 mistake on Wednesday, the 12th anniversary of the attack on the Twin Towers.
The website placed Richard Drew's photo of a man falling from the World Trade Center next to a headline that read "Make Your Commute More Stylish."
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The photo was profiled by Tom Junod for the magazine's September 2003 issue.
The website addressed the mistake somewhat sourly on Wednesday, tweeting:
That response only stoked some people's outrage. "The inappropriateness of this post demands more than a 'relax," one person tweeted. Another person wrote, "Relax? Tell that to the families of my brother officers, you insensitive pricks!!!!"