* Fines could reach 10 pct of turnover
* EU regulators likely to use case to deter other companies
* Internet Explorer's market share halved to 29 pct
By Karolina Slowikowska and Foo Yun Chee
WARSAW/BRUSSELS, Sept 27 (Reuters) - Microsoft Corp will be charged for failing to comply with a 2009 ruling ordering it to offer a choice of web browsers, the European Union's antitrust chief said on Thursday, which could mean a hefty fine for the company.
U.S.-based Microsoft's more than decade-long battle with the European Commission has already landed it with fines totalling more than a billion euros ($1.28 billion).
The Commission, which opened an investigation into the issue in July, is now preparing formal charges against the company, EU Competition Commissioner Joaquin Almunia said.
"The next step is to open a formal proceeding into the company's breach of an agreement. We are working on this," Almunia told reporters at a conference in Warsaw.
"It should not be a long investigation because the company itself explicitly recognised its breach of the agreement," he said.
This is the second time Microsoft has failed to comply with an EU decision. If found guilty of breaching EU rules, it could be penalised up to $7.4 billion or 10 percent of its revenues for the fiscal year ending June 30, 2012.
U.S. chipmaker Intel holds the record for the biggest ever fine at 1.06 billion euros ($1.36 billion), which was imposed in 2009 and represented 4.15 percent of its 2008 turnover.
Keen to avoid more regulatory problems, Microsoft, the world's largest software company, has blamed the latest run-in with the EU watchdog on a technical glitch.
Microsoft declined to comment on Thursday.
MAKING AN EXAMPLE OF MICROSOFT
Antitrust experts said regulators may use the case to deter other companies which do not follow through on their commitments.
"They (regulators) would be looking to make an example, given the size or the company and the long-running saga. The size of the fine could be fairly significant," said antitrust lawyer Rachel Bickler at Brussels-based Nabarro.
Market share of Microsoft's Internet Explorer in Europe has roughly halved since 2008 to 29 percent so far this year as it has lost clients mostly to Google's Chrome.
Chrome controls 29.3 percent of the European browsing market, while Mozilla's Firefox has 30.3 percent of the market, according to web research firm Statcounter.
Microsoft agreed nearly three years ago to allow European consumers better access to rival browsers in its Windows software, settling an antitrust case and avoiding a penalty.
The company acknowledged its mistake in July, saying it was now distributing software with the browser option and also offered to extend the compliance period for an additional 15 months.
Almunia also warned Google of a lengthy legal process ahead if it does not do more to soothe concerns that it may have undermined competitors.
"If remedies offered by Google can eliminate our concerns, we will succeed in reaching an agreement. Otherwise, the legal road is a long one," he said on the sidelines of a forum on competition in the Polish capital.
Google is in talks with the Commission to resolve concerns about its business practices, following complaints from Microsoft and other rivals.